| Type | Public (NYSE: TUP) |
|---|---|
| Industry | Consumer Products, Direct selling, Household goods |
| Founded | 1946 |
| Headquarters | Orlando, Florida, USA |
| Key people | Rick Goings, Chairman and CEO |
| Products | Food Storage, Kitchen Preparation, Serving, Microwave, On-the-Go, Baking, Cookware, Cutlery, cosmetics, personal care products |
| Revenue | $2.3 Billion in 2010 |
| Website | www.tupperwarebrands.com |
Tupperware Brands Corporation, formerly Tupperware Corporation, is a multinational direct sales company.
The company was ranked equal # 2 in Fortune's Most Admired Home equipment and furnishings section.[1]
Tupperware has become so familiar that the word is often used, uncapitalized, as a generic term for any resealable plastic container.[2]
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A decade after starting business in the United States, Tupperware expanded into Europe. In 1963, the company had a presence in six European countries and then launched in Japan and Australia. Tupperware also had sales offices in Africa and Latin America before 1970. Since then Tupperware Brands has expanded to almost 100 countries around the world under its seven brands Tupperware, Avroy Shlain, Beauticontrol, Fuller, NaturCare, Nutrimetics and Nuvo.[3]